Like many small business owners, you may believe your business
cannot benefit from having a website or that a website is not within
your budget. Or maybe you think because you don’t use a computer,
neither do your potential customers. These are misconceptions. These 8
reasons show why your company NEEDS a professional website, no matter
what size your business.
1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search
for the products or services they need. Your small business will gain
credibility by having a website. Without one, potential customers will
go to your competitors that do. If you already have a website but it is
"home-made", having it professionally redesigned will provide your
business with a professional image which will inspire even greater
confidence. For home-based businesses, this is particularly beneficial
since you do not have a store front to promote your products or
services.
2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can't
afford a professional website, but you can't afford NOT to. Although the
cost of designing a website varies, once it's up and running, a
website for a small business generally costs under $100 a month and, in
some cases, as little as $20. Compared with the cost of a newspaper ad,
when you consider the potential market you can reach with a website,
it is a very cost effective way to promote your business.
3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or
catalogue. It is much easier and quicker to update information about
your products and services on your website than in print material,
making it an effective way of letting your customers know about the
arrival of new products, upcoming events, special promotions, or any new
services you now offer.
Unlike print ads which quickly become outdated, your website
can provide current information and news.
4. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential
customers 24/7/365 providing them with the convenience of reviewing
your products and services when your store or office is closed. With
today’s busy lifestyles, this is a great selling point when making a
purchase decision.
5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will
provide an alternative location to sell them. As a retailer, a website
(eCommerce) is a great place to sell your products to a wider market;
even services can be made available globally. Don't think you'll be able
to sell your products or services online? Don't forget, even cars and
houses sell online!
6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a
great place to showcase your work. By including a portfolio or image
gallery, as well as testimonials about your work, you can demonstrate
what makes your business unique.
7. A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether
it’s on the phone, face-to-face, in a brochure, or in emails. With an
online catalogue you can provide lots of information about your
products and services. Once your website is up and running, it is
available to your customers indefinitely, saving you time. And what is
time? Time is money!
8. IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would
like to share tips on how to recycle, or perhaps you’re an accountant
and want to give your clients advice on how to simplify their
bookkeeping practices. By including a FAQ page, adding articles or
uploading newsletters to answer all your customers' questions you can
keep them up-to-date. What better way to provide them with value added
service than by sharing information on your website.
Need a website designer for your new website or redesign project?
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